Chris Cornyn

Chief Innovation Officer, BEFORE Brands

"There are three key words to success in the food business...new, new and new."

Chris Cornyn began his branding and marketing career working with Klondike Ice Cream Bars, Betty Crocker, and Yoplait Frozen Yogurt. His background includes roles as business and brand strategist as well as creative director with a number of food brands before founding DINE. DINE, The Food & Drink Agency was created by Chris with the single aim of helping food entrepreneurs launch and promote disruptive new food brands.
Chris sold DINE to Mattson, the largest independent food and beverage innovation company in the country. As a combined entity, Mattson/DINE assembled a team of 70 food professionals to create one of the richest environments in the food industry to innovate collaboratively with clients and consumers. During his tenure, Chris and his team launched over 20 new food brands with 60+ SKUs.
Chris then joined Revolution Foods as Chief Innovation Officer and now functions as their Innovation advisor. Revolution Foods mission is to provide delicious foods to improve the health and well being of students and families across the United States. Chris advises a team with the goal of creating new product innovations, new services, new products, and new brands to further the growth of the Revolution mission.
Chris also is a frequent speaker and lecturer at industry events including Food Vision, Fancy Food Show, Best of Food and Beverage Packaging, Next Level Summits, IFT,  and the American Association of Advertising Agencies. In addition, Chris is a featured contributor to business and food publications as well as served as a mentor on the Lifetime TV show “Supermarket Superstar”.

Courses, Events & Writings

INNOVATION INTENSIVE: From Concept to Shelf: Rapid Innovation for Consumer Packaged Goods

From Concept to Shelf: Rapid Innovation for CPG Businesses is an inspiring, invigorating blend of short lectures, group discussion, and guided, hands-on teamwork to speed initiatives into market-ready products.

Food Packaging is Your Responsibility, Too

Food packaging as we know it is dead. The days of filling a simple cardboard box with pancake mix, cereal or any other food product are over. Getting a consumer to select a package off the shelf is more difficult than ever before.