Cleveland Justis

Executive Director, UC Davis Child Family Institute for Innovation and Entrepreneurship; Principal, Potrero Group

Cleveland Justis is the Executive Director of the UC Davis Child Family Institute for Innovation and Entrepreneurship. An accomplished organizational leader in the environmental and entrepreneurial arenas for the past 20 years, Cleveland Justis is a principal at the Potrero Group and an adjunct professor at several bay area universities. Cleveland has deep experience in business planning for ventures of all types and has served as the director or founder for numerous social ventures. Throughout his career he has helped hundreds of entrepreneurs refine their visions and develop successful ventures. Cleveland has a deep passion for local food and farming and has led a number of initiatives encouraging large institutions to purchase food from family farms.

Cleve studied biology and environmental sciences at Swarthmore College and the University of California, Berkeley. He received his MBA in strategic management and finance at the UC Davis Graduate School of Management, and is pursuing his PhD in Social Entrepreneurship at UC Davis. Cleveland currently serves as a trustee of the Marin Community Foundation. He formerly served on the board of directors of Net Impact, and as a commissioner of the Marin County Parks and Open Space Commission.

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