Steven Goldstein joined Sharky’s Woodfired Mexican Grill in 2016 as its first chief marketing officer. He oversees brand and menu evolution as the concept expands from its Southern California roots into new markets.
Date October 14 - November 25
Price: $149 USD
Special Rate: $379 USD (by enrolling in all three Online Courses, including this course, The Building Blocks of Brand Development, and Insights from Food Experience Design)
CIA alumni prices are available. For more information, contact our Admissions Team at firstname.lastname@example.org or 1-866-242-9876.
Food industry entrepreneurs, company founders, product marketers, brand strategists, and small business owners who seek to grow their food company, roll out new products, and connect with consumers in real, authentic, meaningful ways, while remaining true to their values.
Food brands are flourishing—stealing market share, gaining national distribution, and amassing a strong consumer following. These brands’ success is founded on their deep understanding of their purpose and promise and the intangible value they deliver to loyal consumers. The Building Blocks of Brand Development will teach you how to identify a brand strategy that illustrates your core values, is true to your mission, and demonstrates a solid understanding of your product line’s positioning within the competitive market. Through hands-on and targeted activities, you’ll have the opportunity to learn from and share ideas with other learners, with support from a course navigator skilled at mentoring start-ups at all levels of engagement.
Topics covered include:
A graduate of the Hilton College at The University of Houston, TX and of The Culinary Institute of America in Hyde Park, NY, lead faculty Steven Goldstein is a recognized industry speaker on consumer trends and the strategies that food companies can leverage to enhance their standing in the evolving marketplace.