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FOODBIZ+ Gaining Traction with Consumers

September 26, 2019 @ 12:00 pm - 1:00 pm PDT

| Free

The FOODBIZ+ series is a monthly program of online conversations between FBS hosts and food industry experts exploring the latest opportunities—and threats—in food business.

Join us on September 26th for a conversation with Rocco Cardinale, VP of Marketing for Franklin Foods. A native of Monterey, California, Rocco Cardinale has experience across every aspect of the food industry. From his work with startups and medium-size companies to multi-national organizations, he possesses a deep knowledge of food manufacturing, marketing, and distribution. With Franklin Foods, the North American subsidiary of the Germany based Hochland Group, Rocco leads the company’s U.S. marketing and branding efforts and serves as the corporate lead for Franklin Foods West, a state-of-the-art dairy product manufacturing facility based in Casa Grande, AZ. As a dedicated industry advisor, Rocco is the VP of Collegiate Relations & New Professionals for the American Marketing Association, and a Board Member for the State of Arizona Food and Agriculture Policy Advisory Committee. Rocco will discuss marketing and brand strategies to focus on when bringing a new food product to market, from product development to packaging design, and from leveraging relationships with retailers to connecting with consumers. Hear valuable insights about various marketing avenues that fit into the rapidly changing food business landscape and that keep pace with the shifts that are creating new rules for launching products and for what success looks like on the shelf.

After the conversation, stick around to chat with FBS Admissions to hear more about our programs, ask questions, and find out what FBS course might be right for you.

Sign up below and we will send you the link to join this interactive webinar.

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FOODBIZ+ series_

Every month FBS hosts sits down with leading industry experts to find out what’s next in the business of food. Sign up for upcoming events and watch past sessions, here.


Rocco Cardinale

VP of Marketing at Franklin Foods (U.S. Subsidiary, Hochland SE of Germany).

Guest Innovator


September 26, 2019
12:00 pm - 1:00 pm PDT
Event Category:




The Food Business School