Coleen McClellan, MBA, MS, CMS is Director of Client Solutions at Datassential. She has over 18 years of experience in traditional and digital marketing, strategy development, insights, and product innovation for both retail and foodservice markets. She is a certified sommelier and has an MBA in International Business, master’s in IT, and a BS in neurobiology/physiology. Prior to joining Datassential, Colleen’s experience ranged from managing her own consulting firm to working for start-ups and a Fortune 1000 food manufacturer. Throughout her career, Colleen has worked with distributors, retailers, manufacturers, and operators to translate trends and insights into profitable actions across all food and beverage categories.