Jon Sebastiani

Founder of Sonoma Brands and KRAVE Pure Foods

Jon Sebastiani is the founder of Sonoma Brands. Born to a lauded Sonoma wine family, Jon Sebastiani has grown up working in and surrounded by the aura of wine, food, and hospitality.

Embracing his entrepreneurial spirit, Jon was involved in a variety of business pursuits at a young age. From helping drive the M&A process of his families winery, Viansa, to founding KRAVE Pure Foods which quickly became one of the fastest growing CPG companies in the country (acquired by Hershey in the spring of 2015), Jon has a wealth of valuable firsthand experience.

Sebastiani lives in Sonoma and is a passionate mentor, husband, father, athlete, and philanthropist.