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FOODBIZ+ Consumer Insights

March 27, 2019 @ 11:00 am - 12:00 pm PDT

| Free

The FOODBIZ+ series is a monthly program of online conversations between FBS hosts and food industry experts exploring the latest opportunities—and threats—in food business.

Join us on March 27th for a conversation with Colleen McClellen, Director of Client Solutions at Datassential. Colleen will discuss varying perceptions of food products and dishes served in foodservice settings, with a focus on ingredients associated with healthy dining. She will share how demographic factors such as generational and socioeconomic status impact consumers’ awareness, their ability to define key terms, what they believe they should avoid, and what motivates them to purchase certain foods.

After the conversation, stick around to chat with FBS Admissions to hear more about our programs, ask questions, and find out what FBS course might be right for you.

Sign up below and we will send you the link to join this interactive webinar.


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FOODBIZ+ series_

Every month FBS hosts sits down with leading industry experts to find out what’s next in the business of food. Sign up for upcoming events and watch past sessions, here.


Colleen McClellan

Director of Client Solutions for Datassential.

Guest Innovator


March 27, 2019
11:00 am - 12:00 pm PDT
Event Category:




The Food Business School