Insights from
Food Experience Design

Insights from
Food Experience Design

Online Courses

Oct 11 - Nov 19

5 weeks

Brief Description

Transforming the food system requires more than just passion and intent. You need to move quickly from idea to plan to action—with rigor, empathy, and effectiveness. By embracing a process that calls on collaboration, negotiation, and inquiry with diverse stakeholders, you will learn to act deliberately and listen empathetically as you explore the concept of food experience design. Engaging the hallmarks of design thinking, this short-form, self-directed course will help you apply these tools to your food business. You will explore innovation as a team sport, develop customer empathy, frame your challenge, build creativity and refine your ideas, and craft your pitch. Participants will learn from recorded lectures delivered by an expert in the field and will work through a series of independent targeted activities. You'll have the opportunity to learn from and share ideas with one another, and participate in occasional live huddle sessions with your dedicated course navigator and occasional guest lecturers with expertise in mentoring start-ups at all levels of engagement. Click on "Watch Video" below to hear more about the course from lead faculty, Kyleigh Wawak.

Watch Video

Kyleigh Wawak

Lead Faculty


Kyleigh Wawak works in a most unlikely place for a food innovation professional—a tech company! She works for Salesforce as a member of Ignite, an innovation consulting team that partners with Salesforce’s most valued customers to transform their futures.

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Location, Dates & Fees

All Online

Registration Opens Soon
Date: Starting October 11, 2021 - Registration Opens Soon
(welcome + orientation 1st week & 5 weeks of course content)
Price: $149 USD
Special Rates: $379 USD by enrolling in three Online Courses, including this course, The Building Blocks of Brand Development, Basics of Food Venture Formation + Finance, or Building Ethical and Environmentally Responsible Food Supply Chains or
$476 USD for enrolling in all four courses

CIA alumni prices are available. For more information, contact our Admissions Team at admissions@foodbusinessschool.org or 1-866-242-9876.


This course is all online, asynchronous, and self-paced. Click here to download a weekly course sampling.

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Have questions?
Contact our Admissions Team at admissions@foodbusinessschool.org or 1-866-242-9876.

Who It’s For

Food industry leaders and innovators, product and brand strategists, or other growth leaders who want to effectively apply design thinking to create a business strategy, product, or service solution that addresses the challenges in today’s complex and transforming food systems.


Transforming the food system requires more than just passion and intent. You need to move quickly from idea to plan to action—with rigor, empathy, and effectiveness.

Overview

In this five-week online course, you will work to develop and refine the skills you need to collaboratively engage diverse teams to solve problems facing the food world. By exploring the concept of food experience design and its far-reaching implications and impacts, you’ll move from idea to plan to action!

By the end of this course, you’ll develop the ability to:

  • Innovation is a Team Sport
  • Customer Empathy
  • Framing the Challenge
  • Cultivating Creativity
  • Clearly Communicating Abstract Ideas

Kyleigh Wawak believes design thinking is a powerful tool to solve all kinds of problems, big and small, and is something that everyone can do, not just designers or innovation professionals.

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